Reem Mall, a $1.3 billion lifestyle destination in Abu Dhabi, has officially appointed TGP International to lead the food and beverage strategy for an innovative new dining destination within the mall. 

The project aims to create a dedicated F&B hub featuring a mix of regional concepts and global brands. 

The signing marks an important milestone in the continued evolution of Reem Mall, one of Abu Dhabi’s leading retail, lifestyle and entertainment destinations. 

The mall spans an area of 186,000 sqm GLA, making it one of the largest malls in the region boasting more than 400 stores, including 80 F&B concepts, and 6,400 parking spaces.

Under this deal, TGP International will support Reem Mall’s development in shaping a distinctive food and beverage destination that brings together a carefully curated mix of regional concepts and international brands in one place.

As part of the engagement, TGP International will provide strategic advisory services focused on concept curation, F&B positioning, tenant mix strategy and commercial planning, ensuring the destination delivers a distinctive offering that resonates with residents and visitors alike, it stated.

Bruce von Kaufmann, Chief Operating Officer at Reem Mall, said: "Today's consumers look for destinations that offer authenticity, variety and an immersive sense of place. This innovative project is designed to break the mould of traditional mall dining, seamlessly blending diverse, curated, regional and international culinary concepts alongside a family entertainment calendar in one vibrant social and entertainment ecosystem.”

“Partnering with TGP International allows us to set a new benchmark for retail and dining integration in the capital with contemporary experiential design and exceptional gastronomy," he noted.

The appointment builds on Reem Mall's wider vision to create a destination that goes beyond traditional retail by integrating shopping, dining, entertainment and community experiences within a single ecosystem. 

By placing food and beverage at the heart of the visitor journey, Reem Mall aims to create a destination that is as much about social interaction and discovery as it is about dining.

Simon Wright, Founder and Chairman of TGP International, said the most successful retail destinations today are those that create meaningful reasons for people to visit, stay and return. 

“F&B has become one of the strongest drivers of that behaviour. This presents an opportunity to create a destination that celebrates local culture, supports regional talent and delivers a compelling mix of experiences that reflect the evolving expectations of today's consumer. We are delighted to be partnering with Reem Mall on this exciting project,” he added.-TradeArabia News Service