The World Travel & Tourism Council (WTTC) has welcomed the Egyptian Tourism Authority (ETA) as a Destination Partner, strengthening cooperation with one of the world’s leading tourism destinations.
The partnership will focus on promoting sustainable tourism
growth, enhancing public-private collaboration and showcasing Egypt’s diverse
tourism offerings to travellers, investors and industry stakeholders globally.
Egypt combines ancient cultural heritage with world-class
museums, Red Sea resorts, luxury experiences, adventure tourism, wellness,
yachting and authentic local experiences.
The ETA, led by a board chaired by Egypt’s Minister of
Tourism and Antiquities, oversees international destination marketing, develops
strategic partnerships, supports the private sector and promotes the country’s
tourism products across global markets.
Gloria Guevara, WTTC President & CEO, said: “We are
delighted to welcome the Egyptian Tourism Authority to WTTC. Egypt is one of
the world’s most remarkable travel destinations, with an extraordinary legacy
of history, culture, and unforgettable visitor experiences. We look forward to
working closely with the ETA to advance sustainable tourism growth, strengthen
international collaboration, and highlight the immense opportunities Egypt
offers to travellers, businesses, and investors.”
Ahmed Youssef, CEO of the Egyptian Tourism Authority, said: “Joining
the World Travel & Tourism Council as a Destination Partner reflects
Egypt’s commitment to strengthening collaboration with the global travel
industry and the private sector to drive sustainable tourism growth. Through
this partnership, we look forward to expanding our international reach, opening
new opportunities across priority markets, and showcasing the full diversity of
Egypt’s tourism experiences—from our unparalleled cultural heritage to our
world-class coastal destinations and emerging tourism products.”
Youssef added: “As Egypt continues to advance its tourism
vision, collaboration with organizations such as WTTC plays an important role
in enhancing our global competitiveness, increasing tourism value, attracting
investment, and delivering exceptional visitor experiences. Together, we will
continue positioning Egypt as one of the world’s leading tourism destinations.” -TradeArabia News Service
