Almosafer Activities, the first tours and activities platform dedicated to the Saudi market, has partnered with the Saudi Tourism Authority (STA) to integrate its experiences into the Saudi Partner Tourism Exchange Portal.
A joint venture
between Saudi travel company Almosafer Travel & Tourism and Asia-based
travel and experiences platform Klook, Almosafer Activities will provide its
existing portfolio of tours and experiences to the STA platform.
The integration will
allow the products to be distributed in real time through the Exchange’s
network of global B2B and B2C partners, including Visit Saudi.
The Tourism Exchange
Portal is a dedicated B2B platform designed to support business growth across
Saudi Arabia’s tourism ecosystem.
It enables local and
regional providers to distribute products including event tickets, tours and
accommodation through multiple global channels.
The partnership is
expected to expand the international reach of Saudi tourism experiences, create
new distribution opportunities for providers and support the continued
development of the Kingdom’s tourism sector.
The agreement also
builds on Almosafer and STA’s ongoing collaboration, including efforts to
onboard and support small and medium-sized enterprises operating in Saudi
Arabia’s growing experiences sector.
Abdulaziz Al Sultan, Digital Partnerships Executive Director at Saudi Tourism Authority, said: "Saudi Arabia's tourism ecosystem thrives when our partners work together to remove friction for the traveller. Integrating Almosafer Activities' marketplace into the Saudi Partner Tourism Exchange Portal provides tourism businesses with a wide range of activity content across Saudi Arabia, while Saudi SMEs in the experiences sector gain a direct channel to reach the world. This is exactly the kind of collaboration that will help us realise the ambitions of Vision 2030."
Saria Alderhali, General Manager of Almosafer Activities said: "This integration reflects the strength of our long-standing collaboration with the Saudi Tourism Authority. By connecting Almosafer Activities directly to the Tourism Exchange Portal, we are not only making it easier for travellers to book unique experiences across the Kingdom, but also opening up new distribution opportunities for the SMEs and merchants who power our tourism sector. It's a meaningful step forward in our shared mission to grow inbound and domestic tourism in Saudi Arabia." -TradeArabia News Service
