Al Bustan Centre & Residence concluded its participation at Arabian Travel Market (ATM) 2026, using the industry event to strengthen relationships with travel partners and explore new business opportunities across the GCC, Europe, CIS, Asia and other international markets.

The Dubai hotel apartment property held discussions with tour operators, destination management companies, travel agencies, corporate travel partners and international buyers. The meetings focused on developing long-term partnerships capable of generating sustainable, year-round business.

The property also highlighted rising demand for accommodation combining hotel services with the space, comfort and flexibility of a home. This trend is creating opportunities across corporate accommodation, relocation, extended stays, family travel and group business.

Moussa El Hayek, Chief Operating Officer of Al Bustan Centre & Residence, said the positive response at ATM reflected continued confidence in Dubai as a global destination for tourism, business and long-term living.

“Our participation at Arabian Travel Market was highly productive and gave us an important opportunity to reconnect with existing partners while meeting new buyers and travel professionals from several international markets,” El Hayek said.

“Dubai continues to demonstrate that tourism growth is not only about increasing visitor numbers; it is about building a complete destination where people can visit, work, live and return. For hotel apartments such as Al Bustan Centre & Residence, that creates a strong opportunity to serve the evolving needs of today’s traveller.”

Dubai’s combination of tourism, business, lifestyle and residential opportunities has created a broad hospitality ecosystem, with travellers increasingly returning for work, investment, relocation or longer stays after an initial visit.

Al Bustan Centre & Residence offers spacious accommodation, flexible short- and long-stay options, convenient connectivity and facilities designed to support guests’ everyday needs. The property continues to modernise its services in response to changing guest expectations.

Technology and sustainability were also key themes at ATM. The property said digital solutions can simplify the guest experience and improve operational efficiency while maintaining the personal service central to hospitality.

Al Bustan Centre & Residence recently received the Dubai Sustainable Tourism Stamp 2025 – Hotel Apartment Standard from the Dubai Department of Economy and Tourism. The recognition reflects its ongoing commitment to responsible hospitality, supported by its collaboration with Emirates Environmental Group and participation in environmental initiatives.

“Sustainability must become part of everyday hotel operations rather than simply being treated as a marketing initiative,” El Hayek added.

Following ATM 2026, the property will continue discussions with potential partners and strengthen its presence across traditional and emerging source markets.

“We look forward to building on the conversations held at ATM and developing practical, long-term collaborations that create value for our partners and support Dubai’s continued tourism growth,” El Hayek concluded. -TradeArabia News Service