Emirates has strengthened its position in Thailand’s aviation market after its Premium Economy product won the Travel & Leisure (Aviation) category at the 2026 Product of the Year Awards.

Organised by Business+ Magazine with the College of Management, Mahidol University, the awards recognise products and services based on market performance and consumer recognition.

Introduced on Emirates flights to Bangkok in 2025, Premium Economy features spacious seating, increased legroom, upgraded dining and the airline’s ice entertainment system.

The product has also received international recognition, including Best Premium Economy Class at the 2024 and 2025 Business Traveller Middle East Awards.

Emirates has continued expanding connectivity through Bangkok, including Fifth Freedom services to Siem Reap and Da Nang.

The airline is also introducing further onboard innovations, including the U-Dream headrest in Economy Class and electrically powered Premium Economy seats with full-height adjustable privacy screens.

Emirates said the enhancements are designed to improve comfort and give passengers greater control over their personal space on long-haul flights.

“We are deeply honoured to receive this prestigious award from one of Thailand’s most respected business media publications and academic institutions. The Product of the Year Award 2026 reaffirms Emirates’ commitment to delivering distinctive products and services for travellers in Thailand, offering greater choice and comfort than ever before through our Premium Economy experience,” said Mohammed Alwahedi, Emirates’ Country Manager for Thailand. “Thailand remains one of Emirates’ most strategic markets in Southeast Asia, and we are committed to delivering seamless comfort at every touchpoint of the customer journey. This vision continues to drive our investment in the country—from opening the Emirates World Store in Bangkok and adding a third daily flight to Phuket, to introducing cabin enhancements such as the new U-Dream headrest in Economy Class and expanding regional connectivity.” -TradeArabia News Service