Leading telecom group Zain has declared its support for the Mobile Privacy Principles laid down by London-headquartered Global System for Mobile Communications Association (GSMA).

The principles describe the way in which mobile consumers’ privacy should be protected when customers use mobile applications and services that access, use or collect personal information, said GSMA, which represents interests of mobile communications industry.

The principles are the result of close collaboration by leading mobile operators, including the Zain Group, and other interest groups and stakeholders within the mobile industry, said a statement from Zain.

Commenting on the new principles, Zain Group CEO Nabeel Bin Salamah highlighted the need for the whole industry to throw its weight behind and support the new code of conduct, stressing Zain’s commitment to its implementation.

“The age of mobile technology has made it imperative that network operators create and support a framework to further protect customer privacy. This creates a bond of trust and ensures that we operate according to the highest ethical and moral standards,” Bin Salamah remarked.

“At Zain, we take our responsibilities in this field very seriously and we are committed to operating by the standards demanded by the global mobile industry and cooperating with the various stakeholders in this very important initiative,” he added.-TradeArabia News Service