Home Centre contest goes GCC-wide
Kuwait, March 28, 2012
Home Centre, a leading home retailer, has launched the second edition of its Room Makeover contest, inviting entries from the GCC.
Previously hosted only across the UAE, the current season of the completion invites entries from the UAE, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain.
The contest will select 20 winners across the region that will each be given dramatic room makeovers for a chosen living space worth Dh10,000 ($2,722) in the UAE; KD1,000 ($3,597) in Kuwait; BD1,000 ($2,652) in Bahrain; RO1,000 ($2,597) in Oman; SR10,000 ($2,666) in Saudi Arabia; and QR10,000 ($2,746) in Qatar.
Beginning on April 2, the competition will run on a microsite hosted on the Home Centre website homecentrestores.com that will also be accessible from the brand’s Facebook –facebook.com/homecentrestores. Participants can register through their Facebook accounts or personal email addresses until April 21.
To engage a wider consumer base, the competition will be open to public voting allowing applicants to share their entries with family and friends in order to gain votes and increase their chances to win.
The top 100 entries that receive the highest votes will be shortlisted for the next round and additionally win a limited edition Home Centre cookbook. An internal jury will also review the rest of the entries to select deserving candidates.
From the second round of selection 40 participants will be picked out as the shortlisted finalists. Experts from Home Centre will then examine each of the 40 shortlisted homes to select the 20 final winners from across the six GCC countries.
Aarti Jagtiani, general manager, Home Centre, said: “The Home Centre team is excited about the second season of our highly successful Room Makeover contest, which offers an excellent opportunity to reach our customers across the region.”
“Additionally, it allows us to understand customers’ aesthetic and functional needs, which will go a long way in creating an appropriate product portfolio. The beauty of the contest is that anyone can enter – it is not linked to purchase or transaction. The entire experience is very rewarding, at many levels.”
In 2011, Home Centre successfully organised the first-ever ‘Room Makeover’ contest attracting over 3,200 entries from the UAE. In addition to providing home décor expertise, the Home Centre design team made a distinct visual impact by matching colours, lighting, palettes and textures to reflect the personality of the winners.
All products including furniture, painting and accessories for refurbishing the rooms were offered by Home Centre. – TradeArabia News Service