Sharaf DG opens new concept store
Dubai, December 7, 2008
Sharaf DG, the leading one-stop electronics retailer, has launched a unique concept store ‘Sharaf DG 4U’ in the Mankhool area of Dubai.
The 5,000 sq ft store will stock only the fastest moving models across all electronic and IT product categories like mobile phones, cameras, laptops, televisions, audio systems, domestic appliances and more.
The store will particularly feature exclusive ongoing promotions throughout the year, making it the ideal shopping destination for customers looking for the best offers in town on the most popular products in the market.
The store will feature a brand new concept in retailing - the ‘touch and feel’ display where real working models will be displayed in the open. The open display provides customers a hands-on experience of real models of cameras, mobile phones, MP3 players and other electronic gadgets to ‘test drive’ before deciding their purchases.
Customers are thus reassured that the product they buy is exactly what they are looking for, resulting in guaranteed satisfaction.
“Sharaf DG is known in the market as leading the retail ‘evolution’ and bringing innovation to the industry. We were the first electronics store to introduce the big-box concept in Dubai. The Sharaf DG 4U concept was initiated after a lot of research by our team about consumer electronics buying behavior and brainstorming sessions,” said Nilesh Khalkho, CEO, Sharaf DG.
The opening of the Mankhool store takes the number of Sharaf DG outlets to five.-TradeArabia News Service