Sabre renews agreement with Accor
Manama, June 12, 2014
Bahrain-based Sabre Corporation, technology provider to the travel industry, has renewed its technology agreement with Accor Hotels.
According to the deal, Sabre will continue marketing and selling Accor's room inventory and rates in the Sabre global distribution system, reported the Gulf Daily News, our sister publication.
Travel agents using the Sabre global travel marketplace will be able to access room rates and availability for all 13 Accor brands and 3,600 hotels in 92 countries.
"Based on Sabre's access to more than 400,000 travel agents worldwide, Accor also will extend its advertising programme within the Sabre travel marketplace," Sabre Travel Network Middle East chief executive Daniel Naoumovitch said.
Accor senior vice-president for global sales Carlo Olejniczak said the company constantly evaluated ways to most effectively reach travel agents and travellers.
"The Sabre travel marketplace is an important part of our sales and distribution strategy. The firm has consistently delivered creative ideas to help accelerate our growth," he added. – TradeArabia News Service