Citadel Capital, the leading private equity firm, is a lead sponsor of this year’s Euromoney Egypt Conference.

The event is being held under the banner “Competing for Investment, Investing in Competitiveness” on September 28 and 29 in Cairo.

Amr El-Kadi, head of Investor Relations at Citadel Capital, will join a group of regional heavyweights for the opening panel of the conference that takes a top-down view of the strategic direction of Egypt’s economy with an analysis of the key events of 2010. Panelists will discuss some of the major challenges that Egypt currently faces and possible remedies.

“Egypt has weathered the global economic crisis better than the majority of its peers, both regionally and globally,” stated El-Kadi.

Citadel Capital will also be hosting its third annual Euromoney workshop, ‘Creating Regional Champions.’ The workshop will give an overview of Citadel Capital’s business model and the fundamentals of the firm’s proven strategy of investing in strong local companies to serve as platforms for regional expansion.

“Investing in strong national companies that have the potential to become regionally competitive in high-growth industries is fundamental to our business model and we have an unmatched track record of proven success in this regard,” added Citadel Capital managing director Amr El-Barbary.

El-Barbary will be moderating this year’s workshop, which will put the spotlight on greenfield microcredit lender Tanmeyah and Sudanese agricultural production platform, Wafra.

Amr Seif, managing director of Finance Unlimited, Citadel Capital’s Platform Company for investment in the regional financial services industry, will be participating in a panel on Institutional Investors. The panel will focus on ways to mobilise domestic asset managers and attract more international capital to Egypt.

“We cannot expect to attract large volumes of foreign capital before we see domestic capital deployed for the same opportunities that we are trying to market to the outside world. Foreign institutional investors want to be reassured that they are investing in a stable economy with the proper regulatory framework and a sufficient amount of liquidity so that they may easily exit their investments,” said Seif.-TradeArabia News Service