Emirates NBD, a leading bank in the Middle East, has won the award for ‘Asia’s Best Brand,’ at the recently concluded second CMO Asia Awards for Excellence in Branding and Marketing.

Brian Shegar, general manager and head - Asia Pacific, Emirates NBD, received the award on behalf of the board and management of Emirates NBD.

Among the other winners were iconic global brands such as Coca Cola, adidas, P&G, Singapore Airlines, Starbucks and Google.

Entries were received from 25 countries in the Middle East, Asia and Asia-Pacific. Emirates NBD was the only bank from the UAE to win an award at the event, and was also recognised as the “Best Employer Brand.”
 
‘Asia’s Best Brand,’ award is conferred on manufacturers and companies of outstanding consumer products and focuses on the company brands and trademarks.
 
Jamal Bin Ghalaita, group deputy CEO, Emirates NBD, said: “It is a fitting tribute to our international expansion strategy that seeks to replicate our UAE-based success across reputed financial centres like London and Singapore.” – TradeArabia News Service