Al Qabas for Real-Estate Development, a subsidiary of Taameer Jordan Holdings’ (TJH) real estate development, has signed an agreement with Ehtiraf - Jordan Professional Enterprise to lead Red Sea Resort's sales operations.

The agreement was signed by Rami Adwan TJH deputy chief executive officer for marketing and sales and Ehtiraf CEO Ayman Al Mufleh at TJH headquarters in the presence of TJH board chairman Khaled Al-Dahleh and Ehtiraf board chairman Eyas Al-Ghoul. 

Ehtiraf's previous success in collaboration with TJH had reaped phenomenal sales results during the first phase of the Red Sea Resort sales operation, said a company official.

Building on this success, Ehtiraf is at present in the process of restructuring its sales activities to include integrated sales and marketing policies for both local and regional markets. 

Adwan said the signing of the agreement falls directly in line with company’s aims to create marketing strategies that involve alliances formed with companies working in fields relevant to real-estate marketing.

'These include IT, media, advertising, marketing, and real-estate marketing and sales. Such partnerships are expected to fall in parallel with the high levels of competition seen in local and regional markets and in turn are to prove to be beneficial,” he added.

Adwan pointed out that Taameer’s projects were very competitive as they combined highest standards with reasonable prices.

On his part, Al Mufleh stressed on Red Sea Resort's excellent and unique features, being an elite and exclusive residential resort, while containing multi recreational and beach facilities at reasonable competitive prices.

The natural slope towards the sea is one the essential features of Red Sea Resort which leads to a sea view marvel, he added.

The Red Sea Resort is located 10 kilometres from Aqaba's center. It is built on 147,400 sq m of land with 260 units of four different villa designs. The Resort contains many entertainment facilities designed in accordance with the highest international standards.

Over 70 per cent of the resort work has already been completed and is expected to be finished by the year end at a total investment of $75 million, Adwan said.-TradeArabia News Service