Jotun Paints said it aims to throw the spotlight on the vital role that ‘Building Sustainable’ processes play in the move towards achieving total sustainable development at the upcoming 'Future Cities 2012,' conference in Dubai.

A premier forum focused on urban planning and development, Future Cities is jointly organized by Dubai Municipality and the Environmental Centre for Arab Towns (ECAT) and is also being mounted in collaboration with Informa Exhibitions, organizers of the ‘Cityscape Global’ conferences.

The event brings together the most innovative and influential leaders who are shaping the future of their cities across the globe with cutting-edge technologies and the most innovative products and services available in sustainable development.

A leading producer and distributor of paints and coatings, Jotun Paints will be the silver sponsor of the event to be held from October 2 to  4 at the Dubai International Convention and Exhibition Centre (DICEC)

During the conference, Jotun will be highlighting how it has successfully utilized cutting-edge technologies to create and develop the most innovative products and services that greatly help in the campaign to achieve sustainable development.

Trine Finnevolden, the general manager of Jotun Paints, will be one of the featured speakers during the event, where she will be talking on the topic, ‘Paints and Building Sustainability in the Middle East.’

“Participating at ‘Future Cities 2012’ will give us the opportunity to share the importance of ‘Building Sustainability’ processes across key companies in the Middle East region. Our presence in this exciting two day conference complements our continuing move to help our customers and government entities in overcoming urban development challenges,” she stated.

"Dubai, which is one of the world's fastest growing cities, is a fine example that shows how people today widely prefer to reside within an urban city environment," Finnevolden noted.

"This makes it more important for city planners, developers and local authorities to be up to speed in how their city can be developed sustainably," she noted.

The conference will give us the chance to touch base with companies involved in urban development and construction while also promoting the ’Jotun GreenSteps’ initiative," she added.-TradeArabia News Service