Jordanian developer Business Park Company has signed up Dar Al Handasah Consultants (Shair and Partners) to design the strategic conceptual masterplan for its ambitious King Hussein Business Park Development Area project.

The project, which will come up over a sprawling 1.4-million-sq-m area in capital Amman, boasts mixed-use development including commercial, hospitality, retail, entertainment and residential spaces.

The agreement was signed by Business Park Company’s CEO Soud H Soror, and Dar Al Handasah’s director of operations, Abeer Al Tarawneh.

As part of the agreement, Dar Al Handasah Consultants will develop and prepare the strategic conceptual master plan and all related technical, market demand and feasibility studies for the King Hussein Business Park Development Area.

DG Jones & Partners (ME) Jordan has been chosen to represent and act on behalf of the Business Park Company as the owner representative and consultant for the formulation and preparation of the strategic conceptual master plan.

Soror pointed out that the King Hussein Business Park (KHBP), in its first phase, has succeeded in attracting key international, regional and local companies and startups, thereby fostering its standing as Jordan’s dynamic and vibrant business hub and an incubator of creativity and innovation.

"Therefore, in keeping up with the scalability of KHBP – which is currently at 100 per cent occupancy – and given its ability to attract more investments, it was a timely decision to move forward with the expansion through the preparation of a Strategic Conceptual Master Plan for King Hussein Business Park Development Area, over 1.4 million sqm of land," he stated.

Soror pointed out that KHBP’s development would be phased over the coming years in line with the market demand, providing a platform for the future growth and development of Jordan and enhancing its competitiveness in attracting quality investments.

"Future phases of development will ensure that KHBP will be an active and vibrant urban community, integrating its international-standard office spaces and business environment with mixed-use development, noted Soror.

Tarawneh said the project aims to develop a new, distinguished area of urban attraction that embraces all world-class business facilities within a serviced environment, which draws more local and foreign investments, and enhances the image of Amman as a developed technical and civilized hub, bolstering Jordan’s standing as a sophisticated business environment and a sought-after investment area.

Accordingly, Dar Al Handasah is building on the idea of creating a comprehensive and integrated environment that allows inhabitants to live, work and enjoy, with a special focus on its investment potential and economic feasibility, stated Tarawneh.

According to him, the project is divided into three main stages that start with a general analysis of the site, its elements, and opportunities in order to create a preliminary design idea of the nature of the project and its general usages, as well as a study and analysis of the market and its future demands.

This will be followed by developing the design idea into the strategic conceptual master plan for the entire development area, he added.-TradeArabia News Service