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Roshn launches fourth phase of Saudi flagship project Sedra

RIYADH, March 4, 2024

Roshn, a leading real estate developer powered by Saudi wealth fund PIF, has launched the fourth phase of its flagship project, 'Sedra,' in capital Riyadh. 
 
Unveiling the new phase, Roshn said it is set to introduce 4,860 residential units to the development, spread over a sprawling 1.9 million sq m area, interspersed with attractive public spaces which account for 30% of the phase’s footprint. 
 
SEDRA’s latest phase offers a variety of home typologies, with 10 floorplans and 2 facades to choose from, and a focus on units with three-, four- and five-bedrooms that cater to all family demographics. 
 
All of them are designed to honour traditional architectural forms of the region while incorporating cutting-edge materials, engineering, and technology, preserving the Kingdom's heritage while offering customers all the benefits of modernity, stated the developer.
 
Sedra’s latest phase includes a rich array of amenities designed to support healthy and fulfilling lifestyles, including an expansive Sports for All Federation Dome, the largest in the kingdom, shaded footpaths, green spaces as well as  neighbourhood retail centres and mosques.
 
Speaking at the launch, Group CEO David Grover said: "The launch of sales for Sedra 4 builds on to the success of its first three phases and reflects the progress we have made in such a short period. Meeting the unprecedented demand for Roshn’s new way of living, Sedra 4 blends modern, innovative, and sustainable design with unparalleled amenities, such as schools, a primary care hospital, and a district mall within a five-minute walk, to cultivate a vibrant community atmosphere."
 
Strategically located north of the third phase, Sedra 4 is near to several important landmarks, including Princess Nourah University, Imam Mohammed Ibn Saud University, King Khalid International Airport, and the SAR railway station. SEDRA 4 will be accessible directly via Airport Road, with Metro Stations F2 and A7 nearby.
 
"We are confident that these thoughtfully crafted homes will resonate with those seeking to be part of the Roshn way of life," he added.
 
Once completed, this phase is projected to achieve a Mostadam gold rating, a green building rating system developed by the Saudi Ministry of Housing and administered by Sustainable Building. 
 
According to Grover, Roshn has emerged as an industry leader in the area of sustainability as it brings its vision nationwide: from master-planning to maintenance.
 
Roshn’s sustainability measures protect the environment while building homes to last and maintain value, and include state-of-the-art insulation, solar-powered water heaters, and efficient air-conditioning systems that give Sedra’s residents significant energy and water savings, above the mandated Saudi Building Code, he added.-TradeArabia News Service



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