Hygienic paper firm Fine is enjoying a market share of 32 per cent in Saudi Arabia, according to a recent Nielsen Retail report.

“Our continued market leadership in Saudi Arabia underlines our major emphasis on quality and innovation, in line with consumer requirements,” said Peter Janho, Fine’s chief area officer for the Arabian Peninsula and Iran.

“We are focusing our efforts on providing a germs free product through using the Steripro technology which guarantees that the tissue box is 100 per cent germs free before packing process.

“Further, we have been extremely proactive in terms of introducing limited edition designs to coincide with different seasons or festivals, a factor that has been well appreciated by our customers, as reflected in the sales volume,” said Janho.

“Looking ahead, we are confident of maintaining this level of performance in 2009 as well, continuing our strategy of regular product innovations and maintaining the highest standards of quality, comfort and hygiene,” he added.

Recently Fine announced a 15.17 per cent growth for 2008, which it credited to strong sales of its facial tissues. Fine also introduced a new brand of disposable baby diapers in 2008. –TradeArabia News Service