The Vineyard Group announced the successful launch of Australian-made Care-Free Water Conditioners at the Gulf Industry Fair 2014, the premier industrial B2B gathering for the Northern Gulf region, held recently.

The fair was held at the Bahrain International Exhibition and Convention Centre during the first week of February.

The Gulf Industry Fair 2014 - organised by Al Hilal Group - was chosen as the launch pad for Care-Free Water Conditioners' entry into the Middle East market,  reported the Gulf Daily News, our sister publication.

Vineyard Group welcomed Al Hilal Group managing director Jubran Abdulrahman and exhibitions director Ahmed Suleiman at their stand at the Gulf Industry Fair.

Representing the Vineyard Group were chief operating officer and director operations Jerin George Mathew, chief financial officer and director finance Jebin Thomas Mathew and Care-Free Middle East (Mena) regional manager Amos Tiwade.

"Since its inception, Gulf Industry Fair has been a perfect showcase for Bahrain's industrial strength as well as the region's ability to attract and sustain diverse industries," said Mathew.

"Hence, we felt it would provide the right opportunity for the Middle East launch of Care-Free Water Conditioners that have already made waves in countries worldwide.

"And we were proved right after having received large number of enthusiastic enquiries and positive business leads at the trade fair."

Vineyard Group has branches in Saudi Arabia, the UAE, the UK and the Indian subcontinent. Care-Free Water Conditioners hold several patents for reducing salinity in the soil and increasing the quality of water supply.-TradeArabia News Service