Imax Corporation and VOX Cinemas, a leading exhibitor in the Middle East, have signed a deal for three Imax theatres to be added to VOX locations throughout the region.

Imax theatres will be added to existing complexes in Abu Dhabi, UAE, and in Beirut, Lebanon, marking its entry into the country.

In addition, Imax’s next-generation digital laser projection system will be launched as part of a completely new development of their flagship VOX Cinema, located within the landmark Mall of the Emirates in Dubai, UAE.

Cameron Mitchell, chief executive officer, VOX Cinemas, said: ”Moviegoers in the Middle East want only the best cinema technology and movie watching experiences when visiting our cinemas and Imax is a brand that is regarded as the best among our guests in the region.

"Our commitment to delivering a customer-focused cinema experience is a perfect fit with Imax’s cutting-edge technology and blockbuster film slate.  As we continue to expand our circuit throughout the Middle East, Imax will serve as an anchor attraction that we are confident will be embraced by our guests."

Andrew Cripps, president, Imax EMEA, said: ”Since 2001, we have grown from two IMAX theatres in the Middle East to 15 theatres today and we expect our network growth to accelerate over the next few years.

"Today's agreement builds on this momentum and is strategic on many fronts. Not only are we welcoming a new, world-class exhibitor to our business in the Middle East, entering a new market and signing our first laser commitment in the UAE, we are doing so with a partner whose growth plans in the region mirror our own. I believe our collective strengths will expand the reach of The Imax Experience throughout the Middle East and support our mutual growth efforts."

Imax has undertaken a significant research and development investment to develop its next-generation projection and sound system, featuring ground-breaking laser technology.

Imax with laser represents a quantum leap forward in cinema technology - providing audiences with the sharpest, brightest, clearest and most vivid digital images ever, combined with a whole new level of immersive audio. - TradeArabia News Service