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Dr Nowhera ... focus on quality.

Heera launches food unit, e-shop platform

SHARJAH, May 24, 2015

Heera Group, a UAE-based conglomerate of 20 companies, has launched a food production facility at Sharjah Airport International Free Zone as well as an e-commerce platform promoting online shopping for family customers.

Heera Foodex has operations in five countries and a business presence in over 50 countries. The state-of-the-art food production facility was set up with the aim of entering to the international markets with manufacturing, trading and export of premium quality food products.

Heeradeals.com, the youngest brainchild of Heera Group, is an online shopping portal featuring a wide range of lifestyle and consumer products from brands across the world. The portal caters to the needs of family customers helping them enjoy shopping upon products, ranging from quality groceries and kitchen supplies to durables and fashion jewellery, just a few clicks away.

Dr Nowhera Shaik, founder and CEO of Heera Group, said: “We are extremely pleased to launch Heera Foodex facility and Heeradeals.com. Heera Foodex identifies new opportunities for its goods and services in the international markets through its trade activities and strategic projects.”

“At Heera Foodex, we adopt total quality management principles and continually improve our process, products and services. The technologically-advanced facility processes food products of the highest quality and undergoes the stringent quality control measures.

“We launched Heeeradeals.com aimed at creating an exemplary online shopping experience for families in the UAE. The first-of-its-kind ecommerce portal showcases the best supplies of all categories from the finest suppliers around the globe.

Since shopping has become a responsibility over the sense of leisure, Heeradeals.com takes shape as a one-stop source with premium quality products for reliable shopping experience of families. The portal displays a wide range of products in different categories, making it different from the other e-shopping platforms,” she added.

“Being in the corporate world for more than two decades, Heera Group has its presence around the globe with companies spread in different sectors. We are expanding our territories and business opportunities,” Dr Nowhera explained.

Heera Foodex products are made of first-class natural raw materials, through a nutrition selection process. The products are manufactured in an automated environment, adhering to international standards in packing, moisture resistant packs', retaining flavour and freshness for long. Heera Foodex brings the best quality food products, and use only fresh and natural ingredients for processing the products. The facility ensures supreme quality on various parameters, to the rich aroma, taste and nutritional value.

Heera Foodex has also initiated a new distribution outlet titled Heera Food Bazaar, where the customers get monthly home kit at affordable cost, by ordering online.  The product range includes all kinds of supreme quality groceries, and the company ensures promptness of delivery and the easy way of shopping.  – TradeArabia News Service




Tags: E-commerce | food production | Foodex |

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