Oman-based A’ Saffa Foods, a leading poultry and processed food producer, has launched a novel awareness campaign on its social media channels to combat food waste.

The initiative, ‘A’Saffa says No to Food Waste’, hopes to encourage consumers to reduce the amount of food that is unnecessarily discarded in their homes, thereby saving the water, energy and money that are lost along with it, said a statement from the company.

A’Saffa foods conservation campaign is spearheaded by an info-graphic titled - ‘Do I waste food?’ on its social media sites such as Facebook, Instagram and twitter.

The info-graphic asks the reader to recognise, realise, and reconsider if they are wasting food, and provides them with the necessary advice to conserve resources and highlights some simple steps that can be taken to reduce wastage, it added.

The company suggest preparing more meals with a whole chicken, and learning how to avoid wasting by using methods such as cutting, shredding, and stocking, it said.

Additionally, some of the tips A’Saffa Foods lists for reducing food wastage in home kitchens include - freezing food correctly with a label and date to avoid wastage; refrigerating food at the right temperature to increase the life of food; measuring and cooking for perfect portions; investing in airtight containers so that leftovers can be used, and several more thoughtful everyday ideas to conserve food in one’s own home, it stated.

Sidhartha Lenka, head of marketing and sales at A’Saffa Foods, said: “With small steps, we can save large amounts of food and along with it, money and precious natural resources.”

“That’s not all, altering consumer awareness and perception around the issue of food waste will have significant environmental, social and economic impact. It is thought provoking just how with a few simple measures around food storage, preservation, and use, home cooks have an incredible opportunity to reduce waste and minimise their environmental footprint,” he said.

“Consumer awareness and education is the most important solution to reduce food wastage. We hope our posts on social media sites will make a difference and be the major contributor to change; helping reduce the wastage of food and resources in Oman in the long run,” he concluded. – TradeArabia News Service