Sunday 21 July 2024

The fireside chat

BluSmart shares its success story at Fleet and Mobility Summit

DUBAI, June 10, 2024

BluSmart, UAE’s first 100% electric full-stack limousine service, shared its success story from India and declared its plans to replicate it in the Middle East starting with Dubai at the recent Fleet and Mobility Summit 2024 in Dubai. 
In a fireside chat on the topic ‘Leaders in Mobility’, Stephen White, Head of Content, Truck & Fleet Middle East, Construction Machinery Middle East interviewed Sreejith Hrishikesh, VP – Business and Country Head - UAE, BluSmart. During the discussion, Hrishikesh highlighted BluSmart’s first international foray with the launch in UAE, brand’s commitment to environmental sustainability and superior customer experience, focusing on the premium all-electric limousine service in Dubai, featuring a fleet of Audi e-tron cars. 
The industry-first features include zero driver cancellations, flat & transparent upfront pricing, on-time arrivals, and a CO2 tracker on the app showing the amount of CO2 saved after every ride.
Vision and success
Reflecting on the summit, Hrishikesh, said: “Participating in the Fleet and Mobility Summit 2024 was an opportunity to share BluSmart's vision and success with industry leaders in the Middle East. The Dubai market presents a highly attractive opportunity for BluSmart and our goal is to be the preferred limousine service in this market. 
“Our full-stack, vertically integrated model ensures that we are not solely dependent on public charging infrastructure. By strategically locating our charging hubs within 10-15 minutes from high-demand areas, we are able to offer reliable and efficient services. This approach, combined with our commitment to sustainability, positions us uniquely in the UAE market.”
Stephen White, Head of Content at CPI Trade Media, organisers of the summit, said: “We were thrilled to have Sreejith Hrishikesh and BluSmart at the recently concluded Fleet and Mobility Summit 2024. BluSmart's expansion into the UAE and their innovative approach to sustainable mobility aligned perfectly with this year’s theme, ‘Driving Positive Change’. Sreejith’s insights on BluSmart's unique business model, operations and their technology-driven user experience were invaluable to our discussions.”
In India, BluSmart, with over 7,500 EV fleet, the largest in South Asia, has completed more than 15.1 million emission-free trips covering over 498 million clean kilometres, resulting in saving 36 million Kgs of CO2 emissions since its inception in 2019. BluSmart’s state-of-the-art 50 EV Charging hubs span over 1.8 million sq ft area with over 5,000 (fast and slow) EV charging stations powered by green sources.--TradeArabia News Service


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