Bin Hindi Informatics - Special Projects division has partnered with Moroccan mobile computing solutions experts, Mughamrat, to offer comprehensive field sales automation solutions in Bahrain.

"We are extremely delighted with the new partnership," said Mughamrat regional manager Rudy Lachhab.

"When it comes to offering field sales automation solutions, Bin Hindi Informatics has tailor-made solutions that our customers seek precisely.

"In today's world, field sales representatives not only deal with increasingly demanding customers, but also more complex products, he said.

"Customer's expectation has grown in time and they demand quick response to the custom orders placed and expect high performance from their suppliers.

"Thanks to today's advanced Field Sales Automation MS5 - a type of programme that automates business tasks such as order processing, contact management, information sharing, inventory monitoring and control, order tracking, customer management, sales forecast analysis and employee performance evaluation we can meet demands," he added.

"We do business in an age of high competition, where most of our competitors have adopted up-to-date technology and tools," said Bin Hindi Infomatics general manager A Aziz Bin Hindi.

"This requires businesses to supply their employees with similar weapons as your competitor. Sales Automation is now considered as one of the vital requirement for business success.

"It results in higher levels of customer service, increased productivity, provides resourceful customer database details and enhanced communication methods.

"MS5 empowers sales representatives to close more business while they are out in the field with customers. It provides immediate access into back office sales data and information and helps manage the field sales supply chain in a very efficient way," he added.-TradeArabia News Service