Fujitsu Siemens Computers has launched the first Scaleo Green PC for consumers, offering more than hype to substantiate its efforts in promoting green IT.

With this, the company is first IT provider with a complete range of environmentally friendly solutions for data centers, offices and private households.

The green PC was developed to satisfy customer requirements for both private and commercial use. Green products account for about 75 per cent of Professional PCs sold by Fujitsu Siemens Computers.

“While the regions IT industry is fast changing its attitude towards the environment and adopting ways to reduce toxicity, users should be ready to change their behaviour towards the environment by making green choices. However, recent sales figures show that environmental awareness and knowledge about environmental protection on the part of the public still leave room for improvement,” said managing director for Fujitsu Siemens Computers, Middle East, Stephane Rejasse.

“With our green PC concept we want to offer a genuine green alternative to the buying patterns of private customers, whose collective environmental awareness is slowly on the rise. Our aim is for private customers to buy in the same environmentally conscious way as our business customers,” he added.

Consequently, the pressure on companies not to launch misleading environmental protection measures is also on the increase, and they are compelled to sell only genuine "green" products as such and to thus invest in the research and development of environmentally friendly products.

Fujitsu Siemens Computers believes the regions media is playing a significant role in spreading eco-awareness.

The company recently ran a series of ‘Green IT’ business events in UAE and Saudi Arabia, involving a number of its customers to discuss the merits and suitability of more sustainable, environmentally-friendly IT systems for the Middle East region.

The Scaleo Green PC makes it clear how environmentally friendly a computer can be and what can be achieved by a company with the appropriate research and development: the PC has acquired the Nordic Swan, Blue Angel and Energy Star certificates.

All these certificates are based on very stringent guidelines so that the customer can be completely certain that he has not just bought a supposedly green product, but has actively done something for the environment. – TradeArabia News Service