Sage Software, the leading global supplier of ERP, CRM, and HRM solutions to small, medium and large organisations, has inked a strategic partnership deal with ITE Distribution, a Dubai-based IT distribution company.

Experienced in dealing with regional retailers and resellers, ITE will be involved in the distribution of Sage Software’s ‘Peachtree’ accounting software range and ‘ACT!’ contact and customer management solution across the Middle East.

Under the terms of the contract, ITE will handle all distribution activities for both products – from launches, stocking of supplies, in-store merchandise, product display, to appointment and development of resellers.

In line with this, the company has committed to bringing forward the main features of ‘Peachtree’, including its ability to project cash flow through cash management tools, multi-year reporting, trend analysis, easier payroll management, real-time alerts, and streamlined time and expense tracking. Designed to address companies’ contact and customer management needs, ‘ACT!’ helps improve marketing effectiveness to attract new customers and get more from existing relationships.

“The addition of ITE Distribution to our list of trusted partners further strengthens our strategy of combining the advantages of our top-of-the-line solutions with our strong distribution network to achieve maximum customer satisfaction and extensive reach across the regional market,” said Vikram Suri, managing director, Sage Software.

“We are very excited to include Sage Software’s products to our portfolio, given their excellent features and the host of benefits it can offer to regional businesses,” added Shams Jafery, director, ITE Distribution.

Backed by an 18-year experience as an IT distributor in the UAE, ITE has a main office in Dubai and a logistics centre in Jebel Ali Free Zone.-TradeArabia News Service