Redington Value, the value-added distribution division of Redington Gulf, a leading IT distributor in the Middle East and Africa, said it is targeting $100 million in total revenues for 2010-11 financial year.

In line with this, Redington Value plans to boost its investments in the UAE and Saudi Arabia - its two largest markets in the region - in anticipation of the potentially huge IT growth the countries are expected to pose this year, the company said in a statement.

In addition, the company is also looking at Qatar and Kuwait as key markets to launch a series of massive campaigns to provide customers with end-to-end solutions that meet their networking, voice, servers, storage, software, security and infrastructure requirements, it added.

As part of its strategy, the company is outlining a plan to increase the offerings within its software and security portfolio and expand its vendor partnerships across technology domains, said a top official.

“Over the past 4 years, we have laid down a foundation to grow Redington Value’s business beyond $100 million, and we are confident that we will be able to realise this vision during our current fiscal year,” said Ramkumar B, general manager, Value Business, Redington Gulf.

“This ambitious goal continues to invigorate us to pursue further enhancements to our business model and current partner relationships, and we are working to implement our game plan that will entrench our brand deeper in the potential-laden markets of the UAE and Saudi,” he added.

The company said the investments in valuable intelligence will also be undertaken to keep it updated with current market developments, as well as the recruitment of highly trained and experienced people for specialized roles in the pre-sales, account management and marketing departments.

Furthermore, Redington Value is gearing up to launch several initiatives to strengthen its engagement with partners similar to its recent undertaking with Juniper Networks, RedHat, and HP ProCurve, amongst others.

With an IT market that is expected to hit $4.7 billion in 2013 and a government that is focusing more on eGovernment development to create more awareness about IT amongst the population, the UAE has a thriving IT market that is now ready for the next phase of development.

Saudi Arabia, on the other hand, is poised to witness estimated IT revenues of around 4 billion this year to maintain its position as the largest IT market in the Gulf region, with further potential to grow by at least 10 per cent until 2013, it added.

Leveraging its broad partner base in both countries, Redington Value seeks to maximise the opportunities within these markets’ most important IT hubs, as well as tapping unexplored destinations, said Ramkumar.

“The excellent prospects in the UAE, Saudi and the rest of the top regional markets are driving us to exploit the opportunities by catering to all the IT requirements of enterprises, SMBs and government organisations. In addition to expanding our current product portfolio, we are also keen on discovering untapped markets that can benefit from leading-edge technologies to help them grow their businesses."

"We are looking to establish a new record for our revenue this year, and we are confident that the market demand and our strong distribution network will help lead us to the realisation of this goal,” he added.-TradeArabia News Service