Sybase, an SAP company and industry leader in enterprise and mobile software, has announced its participation at Gitex Technology Week 2011, to be held in Dubai, between October 9 and 13.

Besides showcasing its leading technologies, the company also plans on addressing a high profile CIO and CTO briefing along with SAP that will focus on their superior Real-Time Enterprise, a statement from the company said.

Conducted by Irfan Khan, senior vice president and chief technical officer at Sybase, it will also have other leading speakers who will be present for the largest ICT gathering in the Middle East.

Khan said: “At par with international trends, the Middle East is also experiencing a stupendous increase in business data that is vital to the development and growth of several industries, including banking, finance, telecom, healthcare, and oil and gas.”

“Sybase will capitalise on the targeted visitors at Gitex and highlight its fast paced innovations in data warehousing, analytics and mobility markets,” he said.

The Sybase team of experts who will be at the event will demonstrate the ‘real’ Real-Time Enterprise by Sybase and SAP. This includes Real-Time Disaster Recovery which consists of data integration techniques that enable businesses to have the right information at the right time and place.

They will present Real-Time Analytics and Reporting that helps in analysing data in real-time which can provide a leading edge to businesses by identifying opportunities.

Also on the list is Real-Time Mobility which helps in information made available exactly when and where it is needed and offers optimal support to time critical decisions, the statement said.

The objective of the scheduled CIO and CTO briefing is to focus on the innovation and game changing properties of the SAP/Sybase data management direction.

It is built on the foundations of in-memory centric computing and distributed scale-out grid technologies delivering unparalleled performance. Irfan Khan will explain why a technology refresh is required and how it can be delivered into a non-disruptive manner to enable today’s business applications to deal with challenges of massive data and real-time data management requirements.

Tony Achkar, senior general manager, Sybase Products Middle East, said: “We plan to update our customers and channel partners about the strategic path that Sybase and SAP will take since the acquisition, and highlight our combined specialities. We also see it as the perfect opportunity to network with industry peers and leaders to discuss latest technology trends and the overall ICT environment at the global and regional levels.” – TradeArabia News Service