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Introducing the new Philips LED portfolio

PPDS rolls out full Philips LED range into MEA

AMSTERDAM, May 8, 2024

PPDS, the exclusive global provider of Philips Professional Displays, has announced the official launch of its full Philips LED portfolio in the Middle East and Africa (MEA), delivering new, highly sustainable and unlimited options. 
 
Immediately available with PPDS’ distribution partner, Avientek, it is a continuation of the organisation’s steadfast global commitment to providing total visual solutions to support all business communication requirements – including Philips digital signage, business TVs, interactive displays, ePaper and software.
 
At the event, PPDS, alongside leading AV and UC distributor, Avientek, welcomed over 100 partners, including those from Dubai, Qatar, Kuwait, Bahrain, Oman, Abu Dhabi, and Kenya, to experience the unique benefits and opportunities available through PPDS’ latest range of Philips dvLED displays, including the new Android powered Unite LED All In One 5000 Series. 
 
Delivering a portfolio to support all budgets and market verticals – including those for retail, broadcast, corporate, hospitality, food and beverage, transportation, public venues, and indoor and outdoor stadiums, among others – selected Philips dvLED solutions were showcased and demoed during the event. 
 
Part of four debut AIO displays this year, the Philips Unite LED AIO 7000 Series is an ideal LCD videowall replacement kit for a 2x2 configuration, bringing larger-than-life viewing experiences to a range of different indoor environments.
 
Wall or trolley mountable, and packed into a single box, the display comprises four 55” cabinets with LED panels already preconfigured, and wall mounts ready to go for seamless sub 24 hour installation times. 
 
The global LED display market size was valued at $16.4 billion in 2023 and is expected to reach $31 billion by 2032, with growth attributed, in part, to the increasing demand for LED displays used for advertising and promotional activities, said the spokesman.
 
Retail, sports, and entertainment are listed among the biggest adopters, putting PPDS and its valued partner base in a prime position to seize new opportunities, he stated. 
 
In addition to Philips dvLED, PPDS also launched its evolutionary, cloud-based Wave platform to partners and customers in MEA. 
 
Developed in-house, PPDS Wave puts users fully in control of their Android SoC Philips Professional Display fleet, with secure and simplified installation and setup, 24/7 monitoring and controlling of displays, he stated.
 
PPDS, together with the teams at Avientek, are now actively working with, and training partners and customers in the Middle East, to ensure a seamless and successful purchasing, installation, and user experience, he added. 
 
Jeroen Brants, Global Product Director for Philips dvLED displays, said: “At PPDS, our ambitions are to lead rather than follow. We have taken our time to design and develop new and innovative Philips dvLED solutions for our partners and customers, allowing them to achieve their ambitions easily, and cost-effectively, without compromising on quality." 
 
“The Middle East and Africa have become major adopters of Philips Professional Displays, with installations of Philips digital signage, interactive displays and videowalls found in a growing and evolving list of verticals and environments,” he added.
 
Wim De Geest, Executive Director MEA at PPDS, added: “We know that there are optimal conditions for launching products, and with the brand-new lines we have, including the Philips Unite LED All In Ones and our outdoor Philips Urban LED launched at ISE, now is the time for Philips dvLED in MEA."
 
"There has already been strong demand from partners and customers here – with some incredible opportunities from international businesses also wanting to take advantage of our global approach and local teams, for seamlessly coordinated installations around the world,"he stated.
 
VM Manu, Director at Avientek,sad: “As PPDS’ distribution partner here in MEA, we’re hugely excited to bring this new Philips LED range to our customers."
 
"PPDS has experienced significant growth in recent years, and as we have seen at ISE 2024, the company has firmly established itself as one of the industry’s most accomplished innovators, with a portfolio to support the full range of visual technology needs. Like the season now in MEA, with PPDS the competition for professional displays is heating up," he added.-TradeArabia News Service



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