Football star Cristiano Ronaldo has partnered with Graphic India and VMS Communications to create and launch a new character entertainment property, Striker Force 7, across animation, comics, publishing, gaming and digital content.

Graphic India is a leading graphic novel and animation producer focused on creating global superheroes.

VMS Communications is a mobile digital marketing and content management company.

The deal was put together by leading sports agency Polaris Sports, said a statement.

Ronaldo said: “I have always been a fan of superheroes and I'm thrilled to help to create this new animated series.”

“In the same way football connects cultures and people around the world, I believe great animated characters and heroes can do the same and that's why I am excited to bring together these passions of football and superheroes through this project and share it with my fans,” he said.

Sharad Devarajan, co-creator and producer of the new series and CEO of Graphic India, said: “Ronaldo has inspired millions of people around the world with his dedication, work-ethic and all-around epic game playing.”

“He is a real-life superhero to a generation and Striker Force 7 will bring together a global team of characters from our world (and others), that are representative of the diversity and coolness of his millions of fans,” he added.

Diego Guarderas, chief operating officer, VMS Communications, said: “We have been working with Ronaldo and Polaris Sports for over five years and we can't ask for better partners.”

“Ronaldo’s name is synonymous with professionalism, dedication and success. That's the reason that he inspires millions of people around the globe. He didn't become the most followed athlete on social media by chance; so developing an animated series of a true icon like him was a no-brainer for us,” he added. – TradeArabia News Service