Irdeto, an expert in content security for digital TV, IPTV and mobile, and a subsidiary of multinational media group Naspers has opened its first Middle East Office in Dubai.

Irdeto provides software-based content protection solutions in the digital TV, IPTV and mobile environments.

It aims to help operators increase content revenue by offering best-of-class security solutions, supporting a wide range of revenue models.

The company set up its Middle East regional base at Dubai Studio City (DSC). The company's support, sales and R&D offices are located worldwide with corporate headquarters in Amsterdam, Netherlands and Beijing.

The company works with an impressive list of leading industry partners to create end-to-end solutions for any pay media business. Currently, its key clients in the region include Showtime, ART, Al Majd, Orbit and Al Jazeera.

DSC Director Jamal Al Sharif said: “At a time when the Middle East content security sector is forecast to yield an annual growth of approximately 10 per cent, the presence of a global brand such as Irdeto, at DSC, will immensely benefit the region’s broadcast industry, specifically the ‘pay media’ sector."

“We are delighted that DSC’s premium infrastructure is attracting major global heavyweights. We are constantly working towards enhancing our scope of offerings to provide a strategic platform that will help partners extend their footprint in the Middle East region,” he added.

Irdeto’s innovative, secure and reliable digital content protection systems help customers generate new business opportunities.

Doug Lowther, Vice President, Sales and Marketing, Irdeto, said the office at DSC complemented Irdeto's global operations while underscoring its commitment to the region.

"The significant regional business potential and the enabling environment that Dubai offers make it a key component of our growth strategy. Our operations at the DSC cluster will strengthen our presence in the Middle East, while enabling us to better serve the region's digital TV, IPTV and mobile markets,” he noted. - TradeArabia News Service