Samsung Electronics has announced a major collaboration with Microsoft to boost efficient energy usage in computers. The two companies aim to encourage PC users to purchase more eco-friendly PC systems.

The Green IT collaboration effort between the world’s number one memory company and the world’s number one software company is expected to contribute to the revival of IT markets that have been depressed from the economic downturn.

The move comes following a meeting between Samsung Electronics vice chairman and CEO Yoon-Woo Lee and Microsoft CEO Steve Ballmer in Seoul on Monday.

Samsung expects substantial energy savings when Microsoft’s flagship Windows 7 operating system and Samsung’s 40 nanometer (nm) class DDR3 Dram used together.

A strong supporter of Windows 7, Samsung said it will be migrating all of its corporate PCs worldwide to the new operating system beginning in 2010.

At the beginning of September, Samsung initiated its own global marketing campaign centered around “Less Energy, More Speed”, initially focused on its energy-efficient, 40nm-class, 2Gb DDR3 DRAM.

Also, Microsoft has announced significant reductions in power consumption with the new power management function in its recently released Windows 7 operating system.

“Windows 7 was designed as a more environmentally-sound and energy-efficient OS, particularly evident in its managing of memory and when shifting into lower power mode,” said Kim James Woo, country manager of Microsoft Korea. He said the “users will enjoy the benefits when Windows 7 and DDR3 are combined.”

Dong-Soo Jun, executive senior vice president of memory marketing at Samsung Electronics, said, “There is no doubt that the combination of Windows 7 and 40nm DDR3 in new PCs will make users very happy.”

“If you opt for 4GB of memory in a Windows 7-based system, over typical 2GB-based systems used today, you’ll see an increase in performance, while using less power, thanks to the efficiency of Samsung’s 40nm DD3 DRAM,” he added.-TradeArabia News Service