Du, the integrated telecom service provider in the UAE, said it has rolled out the country's first 'Video on Demand' (VoD) service that offers subscribers immediate access to the world’s best movies at the click of a button.

The latest du offering, to be available from December 20, will enable TV subscribers to select from a rich catalogue of the latest Arabic cinema, Hollywood and Bollywood blockbusters and some of the world’s most classic movies, said a top official.

“For the very first time in the UAE, VoD is being made available to TV subscribers, and it is the ultimate way for movie lovers to benefit from the very best in the world’s entertainment, from the comfort and convenience of their living room,” remarked Farid Faraidooni, EVP Commercial, du.

'The new service will be available to all du customers, both existing and new, who have subscribed to du TV. The du customers only have to select their film by a simple touch on the du TV remote control and can watch it as many times as they like within 48 hours.'

Like a DVD, customers can pause, rewind and fast-forward the action – empowering them to have full control over their viewing experience, Faraidooni said.

“Because today’s TV subscribers demand the latest in technology and services that truly fit their needs, we are excited to demonstrate once again that we are committed to providing our customers with the very best in cutting-edge, user-friendly and most of all innovative solutions,” he added.

New movie titles will be added to the catalogue each month, with thousands of titles to be made available to du VoD subscribers.

Moreover, along with these great features and benefits movies will be available for rental at a very competitive price range between Dh7 to 19, and rentals will be conveniently charged in one consolidated bill for all du Home services issued every month.-TradeArabia News Service