Saudi-based 3Points advertising agency has become the first advertising agency from the Kingdom to win big at the 56th Cannes Lions International Advertising Festival.

A company run by Saudi qualified employees, 3Points, has been in the advertising field for the last 10 years and boast of several awards both in the Kingdom and the Gulf. The company has branches in Jeddah, Riyadh and Dubai.

3Points was rewarded for its two impressive spots linked to public awareness campaign. The first one was Aqim Salatak (Perform you Prayers) and the second 'Love campaign,' the company said in a statement.

Abdul-Latif Jameel Group, a leading awareness campaign group in the Kingdom had signed up 3Points for their “because we love you” corporate social responsibility program, it added.-TradeArabia News Service