Creations 2010, a four-day fashion spectacle featuring aspiring, established, and international designers, will kick off on Thursday at The Dubai Mall. The show is being held as part of Dubai Shopping Festival (DSF) celebrations.

The 'Creations 2010' will present 12 designers, 16 international models, and three shows per day. International designers/labels this year include Marco Marcu, Rohit Verma, Nili Zahar, and Fahad Hussayn.

Established designers/labels include Sa Soie by Noha Karam, Amber Feroz, Rocky Gathercole, and Amato Couture, said Suhaila Gobash, projects director of Dubai Events and Promotions Establishment.

Aspiring designers/labels this year are Arabella by Irene Traikova, Asma Rafiq, Haute Pink Couture by Shafaq and Ayesha, and Preston University Ajman.         

“From a platform for designers to reach out to a wider audience, Creations has become an awaited fashion event that witnesses the participation of international and established designers, while keeping our commitment of giving aspiring designers a venue to launch their designs,' Gobash remarked.

'Over the years, Creations has attracted interest from designers regionally and globally, and has come to be synonymous with everyday fashion,' he added.

Shows for aspiring designers will start at 6pm, with 7pm slotted for established designers, and the 9pm show for international designers.

Celebrity models on the ramp this year include Miss India 2005 and Bollywood actress Sayali Bhagat, Miss India 2008 Tanvi Vyas, Miss International 2nd runner-up Ana Ostorjic, and Miss Earth England 2008 Holly Ikin, among other noted models.-TradeArabia News Service