A wider range of the latest environment friendly flooring products and services will be introduced at an upcoming carpets and floor covering exhibition in Dubai, as top exhibitors continue to focus on sustainable development.

Domotex Middle East (Domotex) will be held from May 10 to 12 at the Dubai International Convention and Exhibition Centre.

Henkel Polybit, a leading manufacturer of waterproofing products and construction chemicals for more than 20 years in the GCC and platinum sponsor of creative flooring, the live demo feature at Domotex, has committed to introduce and showcase five newly developed, environmentally friendly products designed for fast and clean renovation.

Having successfully attended the previous two editions of Domotex, Henkel Polybit confirmed that the dedicated trade event offers the perfect platform to expand its market base and showcase Henkel’s innovative and sustainable technologies.

“Domotex Middle East exhibitors are evidently becoming more aggressive in their preparations as they seek to maximize product exposure and boost opportunities to interact with their target audiences,” said Angela Schaschen, managing director, Deutsche Messe Dubai Branch, organiser of the event.

“Having successfully introduced various flooring-related solutions in previous editions, Henkel Polybit is certainly one of the major success stories of Domotex Middle East and we are thrilled to once again support them in launching their latest offerings and help them achieve their marketing objectives,” she added.

Thorsten Schneider, general manager, business development - GCC of Henkel Polybit, said: "Domotex Middle East served as an excellent launch pad when we introduced our substrate preparation and adhesive systems under the brand name of Thomsit into the GCC market.”

“The positive results we have achieved after two years of attending Domotex Middle East have convinced us of the event's significant value and impact on our own marketing initiatives in the region.”

Domotex Middle East will present a comprehensive selection of carpets and floor coverings including hand-made and machine-made carpets; textile and resilient floor coverings; parquet and other wood floors; laminates; ceramic tiles, natural stone floors and marble, floors for sports arenas and sports facilities; fibres, yarns and textiles; application and floor laying techniques and equipment as well as machinery and technology. – TradeArabia News Service