Ticket sales for the highly anticipated ‘Big Boys Toys’ show, dubbed as the most exciting and exhilarating lifestyle show to be held in Abu Dhabi, has commenced.

Organisers Artaaj have released multi-category tickets ranging from Dh100 to Dh1000, to cater to different visitor segments for the event running from March 16 to 19, at the Abu Dhabi National Exhibition Centre (Adnec).

This edition of ‘Big Boys Toys’, promises to showcase the latest technologies and the biggest brands combined with high-impact shows in the four days.

Entry tickets to the ‘Big Boys Toys’ show are priced as follows: ‘Silver’ - single day entry ticket is priced Dh100; ‘Gold’ – single day fast track entry ticket priced Dh250, with benefits such as ‘ahead of the line’ provisions at all shows and interactive entertainment; exclusive VIP seating at all shows, music lounge and international village. In addition, there are also the season entry tickets for Silver and Gold that allow entry on all three days (March 17, 18 and 19).

Entry on March 16 is predominantly on invitation only for members of the royal family and other dignitaries, however limited numbers of VIP tickets priced at Dh1,000 are available for this day. All features and shows at the event are free of charge for VIP ticket holders.

“It’s all systems go for ‘Big Boys Toys’ 2011, the most awaited and most exciting lifestyle event to hit Abu Dhabi, and we are equally excited to begin ticket sales,” said Biju Jayaraaj, chief executive, Artaaj.

“Visitors can expect great value in exchange for buying a ticket and taking part in interactive games, shows and seeing the latest gadgets that are making their first appearance in the UAE.”

The ‘Big Boys Toys’ exhibition will feature more than 100 exhibitors across 46 exclusive categories highlighting the latest in modern high-end luxury products to an affluent target audience of 60,000 visitors.-TradeArabia News Service