A new lifestyle mobile application, launched recently in Dubai, enables users to access discounts and information on their destination while on the go.

The mobile app City My Way – now available in Abu Dhabi, Dubai, Muscat and Kuwait in the Middle East and several cities in India – is one of the most talked-about mobile applications in the world at present, a statement said.

Bahrain, Beirut, Kolkata, Chennai, Goa and Singapore are preparing to launch the application later this year, it added.

City My Way has been designed with the end-user in mind, grouping all relevant information in an efficient to use, icon driven design and is a one-stop platform.

The app covers categories such as restaurants, nightlife, movies, news, spas, lifestyle, tourist attractions and more, including checking emails, Facebook and Twitter.

Through the mobile application, website and Facebook page, users can avail themselves of exclusive offers and special deals, the statement said.

“Our USP is as an ‘aggregator’. We promote ALL the special deals running in the city, giving the end user an array of choice. The same is then communicated to our audience through our website, Facebook app, emails and mobile app,” said Abhishek Bose, founder of City My Way.

“City My Way’s loyalty system allows users to try some of our listed promotions for FREE. Most business owners, especially new restaurants, nightclubs and spas, don’t mind potential customers trying their service for free, once. The end user can judge the service on its merits and then the chances of them coming back as a paid customer are a lot higher,” Bose added.

City My Way has a host of international brands offering discounts and offers via its website and app. These include Mont Blanc, Mango, Karen Millen, Radisson Blu, Movenpick Hotels, Rotana Hotels, Centro, Pizza Express, Shake Shack, and 360 Mall, among others. – TradeArabia News Service