ITV Studios and Gamesys, the UK’s leading online gaming company, have signed a deal which will see Gamesys produce a series of online Red or Black? games.

Working in partnership with ITV Studios and Syco TV, Gamesys has developed four pay to play Red or Black? online games which will be hosted on their website and supported by a new on-air promotional campaign.

ITV, Syco TV and Gamesys have also partnered with 2-Screen Social TV specialists Monterosa to create a live online play-along experience for Red or Black?

The play-along game allows the audience to play in sync with the TV contestants, for free, from the comfort of their sofa. Online players can compete with their Facebook friends and unlock achievements that enhance the game.

Red or Black Slots, Red or Black Instant, Red or Black Hi Lo and Red or Black Stacks will launch on Sept 2 and the play-along game will be available at itv.com/redorblack from the first transmission of the gameshow event on the next day.

Denise O’Donoghue, managing director, ITV Studios UK said: “A primetime production of the scale of Red or Black? clearly has a huge amount of potential off-air; working with Syco we have been exploring the best opportunities to fully exploit this fantastic programme idea.'

'Gamesys are experts in branded online gaming and are well positioned to reap maximum value from Red or Black? in this area,' he observed.

Robin Pembrooke, managing director, ITV Online and On Demand, pointed out that Red or Black? offers many great opportunities for viewers to get involved online.

'We’re especially excited about the play-along experience which is a brilliant way of our audience interacting with the show in real time,' he added.
 
Lee Fenton, chief operating officer of Gamesys, said: “Red or Black is the most exciting TV event of the year and at Gamesys we are delighted to be working with ITV Studios and Syco to develop exclusive games that capture the excitement of the show and allow Jackpotjoy players to make their own Red or Black decisions.”-TradeArabia News Service