Mawwell, a UK-based company, has launched its first crowdfunding platform for the Europe, Middle East and African (EMEA) market.

Mawwell, which means "fund" in Arabic is a new international rewards-based crowdfunding destination for creative and innovative projects.

The company aims to give the opportunity for project creators who may be too small for venture capital firms or too innovative for bankers, to attract the attention from individuals whose financial support will help the projects concretize themselves, said a senior official.

"We are very excited about the launch of Mawwell as the first crowdfunding platform to fully address the EMEA creative projects crowdfunding needs." remarked Joanna Truffaut, the founder and director of Mawwell.

Mawwell welcomes projects in various categories including technology, music, gaming, art, comics, publishing, design, films & documentaries, photography and fashion.

"Project creators can post a project in one of the above categories and run fundraising campaigns, with a deadline and a target amount, in order to fund their creative projects. Each campaign targets pledgers who are looking to support creative or innovative projects against non-monetary rewards," explained Truffaut.

Pledges will automatically be paid to the project owner only if the campaign goal is reached or exceeded by the set deadline. If not, all pledges will be automatically cancelled, meaning that it is a neutral operation, she stated.

The projects Mawwell is launching in the region include:

Qrated: A cultured and fun tourism voice guide application, which aims at providing the best guided tour experience and break with the traditional inanimate guides (such as old fashioned audio guides and travel guide books). The app will start with the city of Dubai!

Eclectic - The Album: a world music album project by Dubai producer DJ AKS. An awarded producer, AKS has worked with Enrique Iglesias (Turn The Night Up official Remix), Sean Kingston, and also remixed officially for Top Bollywood Films Soundtracks such as : Bhaag Milkha Bhaag, Student of the Year.

Polly Gone: A well written and illustrated book for children, whose story is about a triangle who wants to become a square. This is a unique book project as it was written by a French Canadian 10 year old kid who happens to be a writing genius. The parents have taken the initiative to crowdfund the publishing of the book.

Mawwell intends to meet the fast growing creativity and innovation scene in Europe, Mena and help these projects get off the ground by leveraging the power of the crowd, she added.-TradeArabia News Service