Volkswagen Middle East is ending 2008 in style with the remarkable regional launch of the Passat CC in Dubai.

This sporty, dynamic car represents a brand new segment in the automobile industry combining the rationality of a saloon and the emotional appeal of a sports coupé, a first for the motoring world, said a company official.

Launched with a special “Dining in the Dark” concept at The Palace Hotel, in Downtown Burj Dubai, the event was about abandoning vision in exchange for a new, multi sensual experience of the Passat CC in a literally pitch-black dining room.

Guests experienced a world of sensitivity never witnessed before, through a journey of taste, sound and touch all in the dark.

They enjoyed unexpected vivid performances, including acrobats in specially-designed light costumes, and an entertaining tap dance show. This was followed by the grand reveal of the new captivating Passat CC.

Iris Kraska, PR and marketing director of Volkswagen Middle East said the launch of the Passat CC in the region was a perfect ending of another successful year of Volkswagen Middle East.

'The car is a true recognition of style, dynamism and performance which can easily be distinguished once the driver sits behind the wheel. It is the first time that Volkswagen brings together a concept combining both a coupé philosophy with a practical saloon, incorporating the best of both worlds.'

'The coupé design is echoed in its progressive performance-orientated and dynamic equipment programme and the saloon is achieved by its four door concept, its four fully sized seats and a significant level of interior variability,' Kraska commented.

Kraska said the concept and design of the Passat CC defines fresh, new directions beyond the mainstream.

'Its fully independent body design, impressive powertrain systems and technological features worthy of the luxury class, meld together to create a unique vehicle that is one of a kind,' he added.-TradeArabia News Service