Cadillac, the well known automotive brand of US-based General Motors, has registered a 28 per cent increase in total regional sales in the first quarter of 2010.

This growth is due to high demand for the all-new SRX luxury crossover vehicle which was successfully launched in the region in January this year, and the continued popularity of both the Escalade full-size utility vehicle and the CTS entry level luxury sedan, a statement said.

“The luxurious Escalade, the all-new SRX crossover, and the bold CTS, along with Cadillac’s reputation for quality and best-in-class features, are attracting discerning new customers, and this is evident in our sales results,” said Thierry Sabbagh, regional brand manager, Cadillac, GM Middle East.

Sales of the third-generation Escalade, the flagship of the Cadillac brand are up 29 per cent over Q1 2009.

The Escalade ranks as one of the safest vehicles in its category, with numerous safety systems and crash-avoidance technologies, the statement added. – TradeArabia News Service