Navteq, a leading provider of maps, traffic and location data enabling navigation, has announced the launch of Navteq Traffic in the UAE. This is the Chicago-based firm's first traffic launch in the Middle East.

Navteq Traffic is a quality-tested, comprehensive solution that links up-to-the minute traffic information to map data and enables wireless transmission directly to in-vehicle navigation systems, personal navigation devices and cell phones, said a senior official.

Navteq's comprehensive new coverage in this region includes more than 3,700 km of roadways for UAE's three largest cities - Dubai, Abu Dhabi and Sharjah - covering more than 50 per cent of the region's population.

Howard Hayes, senior vice president for Navteq Traffic, said, 'It delivers detailed information about traffic speeds, allowing drivers to make better routing and re-routing decisions.'

'The launch of Navteq Traffic in the UAE, our first traffic launch in this region, represents our continued dedication to deliver comprehensive real-time traffic information that saves travelers time and money wherever they travel in the emirates,'  remarked.

According to recent Navteq research, traffic information is the most sought after navigation-related feature on GPS navigation devices with 96 per cent of wireless navigation users saying they want the feature and 89 per cent of in-car drivers citing a desire for real-time traffic in UAE.

Additionally, traffic-enabled navigation users in this region spend 18 per cent less time driving on average than those without navigation, or an annual savings of four days less on the road.

'High-quality, accurate traffic information is in high demand in Middle East,' Hayes said.

With this launch, Navteq Traffic continues to lead the way as the global traffic leader, enabling industry-leading, accurate traffic information around the world. Navteq Traffic is also currently available in 23 countries around the world.-TradeArabia News Service