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Mercedes-Benz E-Class sales hit 15,000 in ME

Dubai, October 1, 2012

Mercedes-Benz Cars Middle East and Levant has announced the major regional milestone of over 15,000 sales for the latest generation E-Class since its 2009 Middle East launch.

Currently on track for a record year, 2012 sales are up 19 per cent on 2011, the company said in a statement.

Lead by the V6 engine E 300 sedan - representing 54 per cent of all sales since 2009 - E-Class enjoys wide appeal due to its availability in sedan, coupé or cabriolet variants, it added.

Frank Bernthaler, director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant said: “In tandem with our 2012 ‘Year of AMG and SUV’ sales strategy, the E-Class is and will remain a key pillar of growth for Mercedes-Benz in this region.”

“We offer our customers an unparalleled range of products in this segment, encompassing a sedan, a coupe, and a convertible. At the same time, the E-Class is setting benchmarks not only for market success and our drive for a record year in 2012, but also with regard to safety, comfort, and efficiency.”

With the E-Class Sedan seen as the definitive Mercedes-Benz, it therefore goes without saying that the brand values of comfort, safety and reliability have all been ingrained into the core of the current W212 model series.

Around a dozen different assistance systems are available to customers, including the standard-fitted Attention Assist system, which monitors more than 70 parameters to determine a driver’s level of concentration, enabling it to warn the motorist in time if he or she is suffering from fatigue.

The E-Class also scores well among customers when it comes to value: It was declared the “2011 Value Champion” as a result of an assessment carried out by Auto Bild magazine and EurotaxSchwacke.

According to the residual value forecasts of the market researchers, a four-year-old E-Class vehicle will have the lowest loss of value in the upper-range segment. The E-Class also consistently ranks at the top of driver satisfaction surveys, most recently the J.D. Power 2012 Vehicle Ownership Satisfaction Study (VOSS) - leaving all other competitors in its wake when it came to customer satisfaction in the Executive Luxury Car category.

The E-Class Coupé is the most sought-after coupé in the executive car segment, the company statement said. The E-Class Coupé was built in the tradition of sporty and exclusive Mercedes-Benz executive coupés.

The E-Class Cabriolet from Mercedes-Benz makes an emphatic statement in the luxury convertible segment. Luxurious comfort and an intuitive interior layout mirror the exterior’s attractive features perfectly helping to make the E-Class Cabriolet one of the most eloquent open air cars available. – TradeArabia News Service

Tags: Middle East | Dubai | Sales | Mercedes-Benz | sedan | E-Class |

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