Al Talayi Company, the sole agent of Bridgestone tyres in Saudi Arabia, launched the new ‘Turanza T001’ tyre at a special event held in Jeddah, Saudi Arabia, for its customers in the kingdom.

The event showcased the various technologies incorporated into the Turanza T001 which make it an ideal choice for drivers who look for highly reliable tyres that provide them with quiet and comfortable driving at reasonable process, said the statement.

The event was attended by general manager of the company’s marketing department, and a number of the service centres staff members, it added.

Additionally, the guests were acquainted with features of the product as it provides excellent balance between safety and comfort, which are two key elements of Bridgestone philosophy, it said.

The ‘Turanza’ line which is based on the concept that the car is not just a means of transportation but also a space characterised by highest levels of comfort and safety, and the Turanza T001 tyre is ideal due to its quality performance, low noise and capability to provide high levels of driving comfort and smoothness, said the statement from the company.

It also provides exceptional performance when driving at high speeds during long distance trips, it added.

Al Mohannad Hafiz, marketing manager at Al Talayi, said: “This event was organised to strengthen our relationship with our customers at the retail sector all around the kingdom, to engage them in the company's plans, and to provide them with special support in all of the fields they may require.”

Hussain Al Otaiby, sales manager at Al Talayi, said: “The main objective of Al Talayi is to focus on customers' satisfaction wherever they are.”

“Therefore, we concentrate on extending all support to retail customers to provide innovative technology products and, at the same time,  guarantee highest levels of reliability and superb quality which are the hallmarks of Bridgestone tyres,” he added.
 
Abdul Aziz Khuraif of Bridgestone, said: “We are forging ahead hand in hand with our partner in the Saudi Arabia to realise astonishing results and reach highest levels.”
 
Turanza T001 tyres are available in all branches of Al Talayi and its authorised dealers in the kingdom. – TradeArabia News Service