Chinese automobile giant GAC Motor will be showcasing its key models for the first time at the Dubai International Motor Show 2015 to be held in November.

The company has already entered the UAE market in partnership with Gargash Motors, who are the sole distributor of the GAC cars in Dubai.

In recent times, Chinese automobile makers are changing the trend and making a foray into the UAE four-wheeler automobile markets as they feature premium elite state of the art cars, said a senior official.

"GAC Motor is aiming to fastrack its global expansion strategy. The UAE and the greater Middle Eastern region is an integral part of our growth strategy," remarked Wu Song, the general manager and board member, GAC Motor.

"We are coming here for the first time at the show. However, we are well versed with this market through our local partner – Gargash Motors," he stated.

"We are optimistic about the fact that our products will be a name synonymous with car enthusiasts in the UAE in the coming years. Chinese cars are already a talk amongst the middle income group of expats as they deliver on performance, are comparable on prices and have a low cost of maintenance," said Wu.

"We are confident that the future of Chinese brands like ours is bright and we are aiming for significant sales revenue from these markets. Chinese passenger cars arrived into the UAE market few years ago and the initial results are encouraging," he added.

GAC Motor, the group's subsidiary of own-brand passenger vehicles, made public its global strategies at the beginning of 2014, which is to first tap the markets in the Middle East, Africa, South America, Southeast Asia, Eastern Europe, and then try to expand into the established markets such as North America and Europe.

“The consumers here have preferred to buy cars from Japan, Germany, US and Korea in the past but we are here to change the equation and realign the market dynamics with our high quality and technologically advanced cars," noted Wu.

"We are here to create a new era for Chinese cars and lead that space. We are delighted to be at the Dubai International Motor show to connect with discerning automobile enthusiasts," he added.

GAC, one of the sixth largest automakers in China, had early this year signed a strategic co-operation agreement with Bahrain's Tasheelat Automotive Company.

The brand has a complete industrial chain in six segments, namely passenger vehicles, commercial vehicles, motorcycles, components, auto finance, insurance, trade and services, as well as research and development.-TradeArabia News Service