Al-Futtaim Motors, exclusive distributor of Lexus in the UAE, has chosen the Dubai International Motor Show for the regional premier of a brand new vehicle which is slated to redefine its segment with its new design and cutting edge technology that embody the energy and engineering Lexus will be delivering in the coming years.

Visitors at the Lexus' 1,200 sq m stand at Sheikh Saeed Hall 1 of the Dubai International Convention & Exhibition Centre will get the chance to check the luxury brand’s latest innovation, performance and design related offering, through its latest line-up of SUVs, Sedans, Crossovers and Hybrid vehicles.

“We have always believed in the importance of the Dubai International Motor Show as a launch platform for our premium vehicles and as a great venue to showcase our innovative and out-of-the-box design philosophy,” said Chris Buxton, the general manager of Lexus Sales at Al-Futtaim Motors.

Lexus has also chosen the show to display prototypes of Sense-Wear, a collection of sense-oriented garments and accessories created by two UAE-based Italian designers who won this year’s global Lexus Design Award at the Milan Design Week.

“Lexus’ mission goes beyond the product itself and through initiatives such as the Lexus Design Award and Lexus Short Films competition we are trying to engage the young generation and inspire young people in the UAE in surprising ways.”

Since its debut in 1989, Lexus has earned a worldwide reputation for high-quality products and exemplary customer service, said the company in a statement.

Lexus is the hybrid leader among luxury brands, offering hybrids that provide the best in innovative technology and premier luxury, it added.-TradeArabia News Service