Colgate-Palmolive will present its 'Bright Smiles, Bright Futures' (BSBF) Marquee Programme at the FDI Annual World Dental Congress in Dubai.

The event will be held on October 23, 2007.

The BSBF oral health initiative is a highly successful, 15-year old educational programme that has reached approximately 500 million children and their families worldwide, in primary schools around the world.

The programme is conducted in 30 languages and 80 countries, working in conjunction with educators and dental professionals to teach young children the importance of good oral hygiene.

More than 500 children from the UAE have been invited to learn about healthy oral hygiene habits to prevent dental caries and gum disease. Trained dental students from the UAE will be there to take the children through three different stations (a brushing station, a video theater and an art/drawing activities' station).

At the end, all the children will receive the Colgate dental health care packs.

BSBF has been active in the GCC for some years, in the UAE, Saudi Arabia, Kuwait, and Oman. In the UAE, the programme has run since 2006 through private clinics, and in Saudi Arabia, since 2004, with the cooperation of the Ministry of Health and the Ministry of Education.- TradeArabia News Service