Nokia has launched the Ovi Store, the world’s first content and application store to personalise content according to a person’s social connections and physical location.

Nokia also unveiled the Nokia E75 and Nokia E55, which open up access to the world’s email inboxes and feature its most advanced email solutions to date.

Additionally, Nokia introduced the latest arrival in its Navigator line, the Nokia 6710 Navigator, and the Nokia 6720 classic, which are mid-range phones that promise top-of-the-range experiences.

'These solutions will make it easier for people to find and prioritise the things that really matter to them in their personal and professional lives, through cool new applications, improved mobile navigation and one-touch email access,' said Nokia president and CEO Olli-Pekka Kallasvuo.

'In the current economic climate, everyone is taking a closer look at the costs and benefits of technology.'

'The devices and services announced today reflect Nokia’s approach to delivering solutions that have a big impact at an affordable price, without the need to compromise or cut corners.'

“We believe that with our global scale and our drive to personalize the Internet through services like ‘Social Location,’ we are well-positioned to set new benchmarks in innovation and enhanced Internet services that will benefit everyone,” said Kallasvuo.

Commercially open in May, the Ovi Store will offer people targeted content based on their social connections and physical location, or what Nokia calls ‘Social Location’. 

The Ovi Store provides developers with a dynamic and potentially lucrative opportunity to offer Nokia’s global consumer base with new, useful and exciting applications.

Content providers will be able to get their work into the store via a single channel, Publish.Ovi.com, which will be open for content from February 16.-TradeArabia News Service