Samsung Electronics recently launched its first joint outlet in cooperation with ShasTech, Samsung’s authorised reseller in Saudi Arabia, to offer its products in the Kingdom.

The new Samsung Premium Shop showroom which represents the first of a series of joint branches to be opened across the Kingdom was inaugurated in a grand opening ceremony attended by ShasTech’s general manager, Mohammad Ali Mohammad, along with a large number of Samsung high-level executives and senior employees.

“This initiative renews the already successful partnership with Samsung and is a significant step towards starting several direct sales points across the nation,” he said.

The Samsung Premium Shop, located on Prince Sultan Street in Jeddah, will display a variety of Samsung products including smartphones, laptops, and tablets besides its latest accessories and technologies.   

“We are pleased to bolster our partnership with Samsung through opening the new joint showroom which is the first-of-its-kind in the country. We hope this outlet will be the starting point for launching further joint showrooms in Riyadh, Al-Khobar, and other major cities,” Mohammed said.  

“It is without doubt that this move is a driving force for us to take our partnership with Samsung to the next level and intensify the hard work to supply its premium products to customers and reinforce its presence in the Saudi market.”    

ShasTech recently opened a showroom in Jeddah specialised in Samsung’s products to provide the opportunity for its visitors to experience and test Samsung’s most recent techniques and make them aware of how to deal with new technology through the products it offers. – TradeArabia News Service