London-based garment care company Jeeves of Belgravia has announced the official launch of its factory in the Hidd industrial area of Bahrain in line with its regional expansion strategy.

Dr Hassan Fakhro, the Minister of Industry & Commerce, inaugurated the new facility in the presence of a number of senior officials including Jeeves Gulf Franchise chairman Ahmed Al Khan, Jeeves International managing director Ray Lambert and GM for the Bahrain operations Harry Bhatia.

Based in the UK, Jeeves (named after the legendary character created by renowned British author P.G.Woodhouse) has, since 1969, become the garment care specialist and is seen as an auxiliary service to the fashion industry and a choice for a discerning clientele including royalty, namely The Prince of Wales.

It is thoroughly modern in its environmentally-conscious cleaning and uses GreenEarth Dry Cleaning technologies, said the company.

In addition to the best cleaning service, Jeeves has a particular expertise when handling couture. From antique gowns to wedding finery, all will benefit from Jeeves’ meticulous care, it added.

Jeeves said it has also mastered the techniques required to restore antique, silk and oriental rugs, tapestries and household rugs.

Speaking at the launch, Al Khan said Jeeves plans to introduce a high standard of garment care in a market that is saturated with consumers who spend on quality luxury items that need an equal level of aftercare.

Jeeves Bahrain, which will be the regional headquarters, will cater to the markets in Saudi Arabia, Lebanon and Qatar, he added.

Al Khan said his vision was to make Jeeves Bahrain as a training hub for all its GCC outlets.

"On the pricing score, although the brand is assuredly high-end, Jeeves provides value for money whereby we are competitively priced in relation to the quality and service we provide," he added.-TradeArabia News Service