Rasasi Perfumes, a leading fragrance brand in the GCC region, has announced the launch of “Woody” eau de perfume, range.

The new fragrance; made in two distinct variations for men and women; has an aroma which reflects the unique style statement of one's personality and captures attention, said the company in its statement.

Designed in 55ml beautiful packs; the new fragrance emanates a scent that makes it truly distinctive.

“Rasasi's team of experts is always on the lookout for innovative products that meet the expectations of our discerning customers. Both versions of “Woody” emphasize Rasasi’s declaration to innovation,” stated Imtiyaz Kalsekar, the director of Rasasi Perfumes (Saudi Arabia).

“We choose only the top grade mature fragrances and the new “Woody” is alleviated with the experts of perfume to bring out the finest of its secrets, making it one of our premium fragrances. We wish to enhance our loyal customers experience with this unique addition to the Rasasi family” he noted.

The new fragrance, appealing to both men and women with a classic elegance, is part of Rasasi’s commitment to launch products in line with customer needs and contentment, added Kalsekar.

Rasasi Perfumes Industry, a family owned business, was founded in 1979 in Dubai. Over the last three decades, the company has built on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance.

Rasasi operates over 115 elegantly-designed unique, dedicated showrooms at leading malls and prime market locations across the GCC.-TradeArabia News Service